Search results for "marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
121	Efthymios Constantinides	From Physical Marketing to Web Marketing: The Web-Marketing Mix.	HICSS	2002	DBLP DOI BibTeX RDF	Web Marketing, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models, Internet Commerce
80	Hao Ma 0001, Haixuan Yang, Michael R. Lyu, Irwin King	Mining social networks using heat diffusion processes for marketing candidates selection.	CIKM	2008	DBLP DOI BibTeX RDF	social network, marketing, heat diffusion
77	Susan Grajek, Patrick Lynch, Laurie Cagnetta	Why to market IT services and how to do it.	SIGUCCS	2002	DBLP DOI BibTeX RDF	communications, measurement, management, marketing, research
73	Qiwan Wang	Application of Multi-objective Particle Swarm Optimization Algorithm in Integrated Marketing Method Selection.	ISNN (2)	2009	DBLP DOI BibTeX RDF	Integrated Marketing, method selection, multi-objective particle swarm optimization algorithm, multi-objective decision, optimization
71	Key Pousttchi, Dietmar G. Wiedemann	A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research.	ICMB	2006	DBLP DOI BibTeX RDF
67	Weider D. Yu, Andy Lin	The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform.	ICEBE	2007	DBLP DOI BibTeX RDF
67	Kato Tomoya, Yokoi Shigeki	Application of P2P (Peer-to-Peer) Technology to Marketing.	CW	2003	DBLP DOI BibTeX RDF
66	Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha	eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments.	ICEC	2003	DBLP DOI BibTeX RDF	collaborative eCommerce, mobile electronic marketing, trade and communication strategies, Electronic commerce, electronic commerce, intelligent agents, mobile commerce
60	Moritz Strasser, Alf Zugenmaier	Personalization through Mask Marketing.	HICSS	2003	DBLP DOI BibTeX RDF
59	Irene Samanta-Rounti	The Impact of e-Customer Relationship Marketing in Hotel Industry.	WSKS (2)	2009	DBLP DOI BibTeX RDF	hotel sector-e-marketing, e-CRM
59	Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller	What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism.	CHI Extended Abstracts	2008	DBLP DOI BibTeX RDF	external evangelism, software human factors, user experience marketing, user experience
59	Mandy Lo, Rob Law 0001	Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations.	ENTER	2007	DBLP DOI BibTeX RDF	NTO, web marketing, websites, Hong Kong, Singapore
58	Tanvi Kothari, Daniel R. Fesenmaier	Assessing eBusiness Models of U.S. Destination Marketing Organizations.	ENTER	2007	DBLP DOI BibTeX RDF	eBusiness models, destination marketing organizations, web marketing strategy
58	Mohamed Essawy	Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands.	ENTER	2005	DBLP DOI BibTeX RDF	Web sites content analysis, relationship marketing levels, multi-unit hotel brands, internet marketing
58	Matthew Richardson, Pedro M. Domingos	Mining knowledge-sharing sites for viral marketing.	KDD	2002	DBLP DOI BibTeX RDF	social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing
56	Tianyi Jiang, Alexander Tuzhilin	Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever?	IEEE Trans. Knowl. Data Eng.	2006	DBLP DOI BibTeX RDF	1-to-1 marketing, microsegmentation, clustering, Personalization, segmentation
55	Pedro M. Domingos, Matthew Richardson	Mining the network value of customers.	KDD	2001	DBLP DOI BibTeX RDF	social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing
53	Mercedes Argüello Casteleiro, Mukhtar Abusa, Maria Jesus Fernandez Prieto, Veronica Brookes, Fonbeyin Henry Abanda	A Web Services-Based Annotation Application for Semantic Annotation of Highly Specialised Documents About the Field of Marketing.	OTM Conferences (1)	2007	DBLP DOI BibTeX RDF	Text Categorisation, Ontologies, XML, Semantic Web, OWL, Semantic Web Services, Semantic annotation, OWL-S
53	Haijun Zhao	Related Problems of the Vocational Qualification Standard for Online Financial Marketing.	I3E (1)	2007	DBLP DOI BibTeX RDF
53	Kyoung Jun Lee, Jong Chul Lee	Design of Ubiquitous Referral Marketing: A Business Model and Method.	EC-Web	2006	DBLP DOI BibTeX RDF
53	Michael R. Leach, Chihfeng P. Lin	Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim.	ICADL	2004	DBLP DOI BibTeX RDF
53	Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl	An Investigation and Conceptual Model of SMS Marketing.	HICSS	2004	DBLP DOI BibTeX RDF
53	Qiuli Qin, Zhao Xi, Jingyan Chen	The Innovation of E-marketing Combination Tactics.	Human.Society@Internet	2001	DBLP DOI BibTeX RDF
52	Jan Ahrens, Michal Ann Strahilevitz	Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms.	PERSUASIVE	2007	DBLP DOI BibTeX RDF	WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing
52	Florian Zach, Zheng Xiang 0001, Daniel R. Fesenmaier	An Assessment of Innovation in Web Marketing: Investigating American Convention and Visitors Bureaus.	ENTER	2007	DBLP DOI BibTeX RDF	web marketing - convention and visitors bureaus, Innovation
52	Toshiro Minami	RFID Tag Based Library Marketing for Improving Patron Services.	PKAW	2006	DBLP DOI BibTeX RDF	IC Tag, Library Automation and Digitization, Library Marketing, Digital Library, Security Issue, RFID (Radio Frequency Identification)
52	Thomas Kwok, Thao Nguyen, Linh Lam	Tracking results from multichannel marketing programs on electronic commerce.	EC	2003	DBLP DOI BibTeX RDF	affiliate, Internet, Web, tracking, marketing, eCommerce, cookie
51	Hanin Damer, Shafig Al-Haddad, Ra'ed Masa'deh, Muhammad Turki Alshurideh	Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
51	W. Röske, H. Gansera	Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
47	Usama M. Fayyad	From mining the web to inventing the new sciences underlying the internet.	KDD	2007	DBLP DOI BibTeX RDF	digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting
46	Shuchih Ernest Chang, Muharrem Cevher	An Investigation and Conceptual Models of Podcast Marketing.	APWeb/WAIM Workshops	2007	DBLP DOI BibTeX RDF
46	Kristina Heinonen, Tore Strandvik	How do consumers react to mobile marketing?	ICMB	2006	DBLP DOI BibTeX RDF
46	Reinhold Decker, Frank Kroll	Classification in Marketing Research by Means of LEM2-generated Rules.	GfKl	2006	DBLP DOI BibTeX RDF
46	Arie Maharshak, David Pundak	Marketing Principles and the Pre-existing Attitudes.	ITRE	2006	DBLP DOI BibTeX RDF
46	Jiajin Huang, Ning Zhong 0001, Yiyu Yao, Chunnian Liu	A General Framework of Targeted Marketing.	AWIC	2005	DBLP DOI BibTeX RDF
46	Kanliang Wang, Yuan Wang, Jingtao Yao 0001	A Comparative Study on Marketing Mix Models for Digital Products.	WINE	2005	DBLP DOI BibTeX RDF
46	Patricia McManus, Eusebio Scornavacca Jr.	Mobile Marketing: Killer Application or New Hype?	ICMB	2005	DBLP DOI BibTeX RDF
46	Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr.	Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand.	ICMB	2005	DBLP DOI BibTeX RDF
46	Vikram Sorathia, Zakir Laliwala, Sanjay Chaudhary	Towards Agricultural Marketing Reforms: Web Services Orchestration Approach.	IEEE SCC	2005	DBLP DOI BibTeX RDF
46	Ajit Kambil, Arnold Kamis, Marios Koufaris, Priscilla Ann Labarbera, Paul F. Nunes	Marketing in Electronic Commerce - Minitrack Introduction.	HICSS	2001	DBLP DOI BibTeX RDF
46	Pete Naudé, A. Geoffrey Lockett, Ian D. Blackman, Christopher P. Holland	Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories.	HICSS	1999	DBLP DOI BibTeX RDF
45	Sebastiano Battiato, Giovanni Maria Farinella, Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato	Using visual and text features for direct marketing on multimedia messaging services domain.	Multim. Tools Appl.	2009	DBLP DOI BibTeX RDF	Visual and text features, Learning in time and space constrained domains, Multimedia messaging services, Direct marketing
45	Toshiro Minami, Eunja Kim	Data Analysis Methods for Library Marketing.	FGIT	2009	DBLP DOI BibTeX RDF	Library Marketing, Circulation Data, Usage of Areas, Intelligent Bookshelf (IBS), Usage Data Analysis, Data Analysis
45	Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan	Optimal marketing strategies over social networks.	WWW	2008	DBLP DOI BibTeX RDF	monetizing social networks, submodular maximization, marketing, pricing
45	Lene Mailund, Kim Halskov	Designing marketing experiences.	Conference on Designing Interactive Systems	2008	DBLP DOI BibTeX RDF	marketing effect, design, experience
45	Jun Ju, Hong Zhang	Application of Data Mining Based on Artificial Immunity in Marketing.	CONFENIS (2)	2007	DBLP DOI BibTeX RDF	Data mining, Association rule, Marketing strategy, Artificial immunity
45	Robert Govers, Frank Go	e-Marketing, Past and Present: Some ideas for future research agendas.	ENTER	2006	DBLP DOI BibTeX RDF	internet, social interaction, e-marketing, future research, disintermediation
45	Ke Wang 0001, Senqiang Zhou, Qiang Yang 0001, Jack Man Shun Yeung	Mining Customer Value: From Association Rules to Direct Marketing.	Data Min. Knowl. Discov.	2005	DBLP DOI BibTeX RDF	classification, association rule, regression, direct marketing
45	N. Bouranta, G. Mavridoglou, Panagiotis Kyriazopoulos	The impact of Internal Marketing to Market Orientation concept and their effects to bank performance.	Oper. Res.	2005	DBLP DOI BibTeX RDF	Internal Marketing, service quality, Market Orientation
45	Thomas I. M. Ho	Curricular and marketing responses to offshoring of information technology services.	SIGITE Conference	2004	DBLP DOI BibTeX RDF	curriculum, outsourcing, marketing, offshoring
45	Victor S. Y. Lo	The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing.	SIGKDD Explor.	2002	DBLP DOI BibTeX RDF	customer development, interaction effect, response modeling, treatment effect, true lift, upselling and cross-selling, data mining, knowledge discovery, predictive modeling, customer relationship management, database marketing
45	Linda Putman, Barbara Wills	A new direction: improved methods for marketing faculty and staff technology training.	SIGUCCS	2002	DBLP DOI BibTeX RDF	evaluating training sessions, marketing training options, technology training needs, assessment, faculty development
44	Luís Velez Lapão, Rui Sousa Santos, Miguel Góis, Paulo Duarte Silva	Healthcare internet marketing: developing a communication strategy for a broad healthcare network.	ICEGOV	2007	DBLP DOI BibTeX RDF	healthcare internet marketing, public marketing, e-government
44	Martina Y. Trucco, Saidat Amirkhanova	Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations.	CEC/EEE	2006	DBLP DOI BibTeX RDF	e-detailing, pharmaceutical marketing, e-commerce, e-marketing
42	Jarogniew Rykowski	Active Advertisement in Supermarkets Using Personal Agents.	I3E	2005	DBLP DOI BibTeX RDF	personalization, RFID, Software agents, targeted marketing
42	David Dunn	Information busters: communicating with your campus community.	SIGUCCS	2004	DBLP DOI BibTeX RDF	announcements, marquees, screen savers, windows messenger, communication, advertisement, powerPoint, marketing strategies
41	Nancy Abdullah Shamaileh, Mohammed Saleem Khlif Alshura, Enas Ahmad Alshuqairat, Anber Abraheem Shlash Mohammad, Zaki Abdellateef Khalaf Khalaylah, Barween Al Kurdi, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Maali M. Al-mzary	Impact of Social Media Marketing on Creating Brand Responsiveness.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Sara M. Alrikabi, Muhammad Turki Alshurideh, Riad Ahmad Mohammed Abazeed, Doa'a Ahmad Odeh Al-Husban, Ayat Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Barween H. Al Kurdi	Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Mohammed T. Nuseir, Ghaleb A. El Refae, Ahmad Ibrahim Aljumah, Muhammad Alshurideh, Sarah Urabi, Barween Al Kurdi	Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Mohammad Issa Ghafel Alkhawaldeh, Faraj Mazyed Faraj Aldaihani, Bahaa Addin Ali Al-Zyoud, Sulieman Ibraheem Shelash Al-Hawary, Nancy Abdullah Shamaileh, Anber Abraheem Shlash Mohammad, Muhammad Turki Alshurideh, Omar Atallah Ali Al-Adamat	Impact of Internal Marketing Practices on Intention to Stay in Commercial Banks in Jordan.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Faraj Mazyed Faraj Aldaihani, Ali Zakariya Al-Quran, Laith Al-hourani, Mohammad Issa Ghafel Alkhawaldeh, Abdullah Matar Al-Adamat, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Barween Al Kurdi	The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Abdullah Matar Al-Adamat, Mohammad Issa Ghafel Alkhawaldeh, Sabah Sameer Mansour, Mohammad Mousa Eldahamsheh, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Muhammad Turki Alshurideh, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi	The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Sarah Urabi, Barween Al Kurdi, Muhammad Alshurideh	Effects of Social Media Marketing on Consumer Perception in Liverpool, UK.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Mohammed T. Nuseir, Abu Reza Mohammad Islam, Sarah Urabi, Muhammad Alshurideh, Barween Al Kurdi	An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Mohammed T. Nuseir, Ghaleb A. El Refae, Sarah Urabi	Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Abdullah Matar Al-Adamat, Nisreen Ahmad Fares Falaki, Majed Kamel Ali Al-Azzam, Faraj Mazyed Faraj Aldaihani, Reham Zuhier Qasim Almomani, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi, Muhammad Turki Alshurideh	The Impact of the Digital Marketing for Education Services on the Mental Image for Students in Private Universities in Jordan.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Omar Jawabreh, Ra'ed Masa'deh	The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Muhammad Turki Alshurideh, Barween Al Kurdi, Salaheddin Saleh, Karim Massoud, Abdullah Osama	IoT Applications in Business and Marketing During the Coronavirus Pandemic.	The Effect of Information Technology on Business and Marketing Intelligence Systems	2023	DBLP DOI BibTeX RDF
41	Siddhartha Bhattacharyya	Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Berend Wierenga	Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Virgilio López-Morales, Omar López-Ortega	Direct Marketing Based on a Distributed Intelligent System.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang	An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Brano Markic, Drazena Tomic	Marketing Intelligent System for Customer Segmentation.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	John H. Roberts	Soft Computing Methods in Marketing: Phenomena and Management Problems.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Peter van der Putten, Joost N. Kok	Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Man Leung Wong	Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Adilson Borges, Barry J. Babin	KDD: Applying in Marketing Practice Using Point of Sale Information.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Albert Orriols-Puig, Jorge Casillas, Francisco José Martínez-López	Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia	PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	David W. Stewart	Observations on Soft Computing in Marketing.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Tilmann Bruckhaus	Collective Intelligence in Marketing.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Greg W. Marshall	Marketing - Sales Interface and the Role of KDD.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
41	Jehoshua Eliashberg, Gary L. Lilien	Chapter 1 Mathematical marketing models: Some historical perspectives and future projections.	Marketing	1993	DBLP DOI BibTeX RDF
41	Arvind Rangaswamy	Chapter 16 Marketing decision models: From linear programs to knowledge-based systems.	Marketing	1993	DBLP DOI BibTeX RDF
41	K. Sridhar Moorthy	Chapter 4 Competitive marketing strategies: Game-theoretic models.	Marketing	1993	DBLP DOI BibTeX RDF
41	Vithala R. Rao	Chapter 11 Pricing models in marketing.	Marketing	1993	DBLP DOI BibTeX RDF
41	Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai	Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature.	Marketing	1993	DBLP DOI BibTeX RDF
41	Hubert Gatignon	Chapter 15 Marketing-mix models.	Marketing	1993	DBLP DOI BibTeX RDF
41	Yoram (Jerry) Wind, Gary L. Lilien	Chapter 17 Marketing strategy models.	Marketing	1993	DBLP DOI BibTeX RDF
41	Jehoshua Eliashberg, Richard Steinberg	Chapter 18 Marketing-production joint decision-making.	Marketing	1993	DBLP DOI BibTeX RDF
41	G. Henning	Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzmöglichkeiten im Marketing.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
41	M. Heidötting	Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
41	M. Broßmann	Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing).	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
40	Thomas Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis	An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels.	ENTER	2005	DBLP DOI BibTeX RDF	Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems
39	Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts	Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?.	EC-Web	2008	DBLP DOI BibTeX RDF	buying behaviour, Web Marketing, cultural differences, Internet Marketing, marketing strategy, Web experience
39	Thomas Piton, Julien Blanchard 0001, Henri Briand, Fabrice Guillet	Domain driven data mining to improve promotional campaign ROI and select marketing channels.	CIKM	2009	DBLP DOI BibTeX RDF	actionable knowledge discovery, domain-driven data mining, customer relationship management
39	Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell	Ego-centric Network Sampling in Viral Marketing Applications.	CSE (4)	2009	DBLP DOI BibTeX RDF
39	Jorge Casillas, Francisco José Martínez-López	KDD in Marketing with Genetic Fuzzy Systems.	Soft Computing for Knowledge Discovery and Data Mining	2008	DBLP DOI BibTeX RDF
39	Salvatore Parise, Patricia J. Guinan	Marketing Using Web 2.0.	HICSS	2008	DBLP DOI BibTeX RDF
39	Andreas Albers, Christian Kahl	Design and Implementation of Context-Sensitive Mobile Marketing Platforms.	CEC/EEE	2008	DBLP DOI BibTeX RDF