|
|
Venues (Conferences, Journals, ...)
|
|
GrowBag graphs for keyword ? (Num. hits/coverage)
Group by:
The graphs summarize 2120 occurrences of 1138 keywords
|
|
|
Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
121 | Efthymios Constantinides |
From Physical Marketing to Web Marketing: The Web-Marketing Mix. |
HICSS |
2002 |
DBLP DOI BibTeX RDF |
Web Marketing, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models, Internet Commerce |
80 | Hao Ma 0001, Haixuan Yang, Michael R. Lyu, Irwin King |
Mining social networks using heat diffusion processes for marketing candidates selection. |
CIKM |
2008 |
DBLP DOI BibTeX RDF |
social network, marketing, heat diffusion |
77 | Susan Grajek, Patrick Lynch, Laurie Cagnetta |
Why to market IT services and how to do it. |
SIGUCCS |
2002 |
DBLP DOI BibTeX RDF |
communications, measurement, management, marketing, research |
73 | Qiwan Wang |
Application of Multi-objective Particle Swarm Optimization Algorithm in Integrated Marketing Method Selection. |
ISNN (2) |
2009 |
DBLP DOI BibTeX RDF |
Integrated Marketing, method selection, multi-objective particle swarm optimization algorithm, multi-objective decision, optimization |
71 | Key Pousttchi, Dietmar G. Wiedemann |
A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. |
ICMB |
2006 |
DBLP DOI BibTeX RDF |
|
67 | Weider D. Yu, Andy Lin |
The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform. |
ICEBE |
2007 |
DBLP DOI BibTeX RDF |
|
67 | Kato Tomoya, Yokoi Shigeki |
Application of P2P (Peer-to-Peer) Technology to Marketing. |
CW |
2003 |
DBLP DOI BibTeX RDF |
|
66 | Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha |
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments. |
ICEC |
2003 |
DBLP DOI BibTeX RDF |
collaborative eCommerce, mobile electronic marketing, trade and communication strategies, Electronic commerce, electronic commerce, intelligent agents, mobile commerce |
60 | Moritz Strasser, Alf Zugenmaier |
Personalization through Mask Marketing. |
HICSS |
2003 |
DBLP DOI BibTeX RDF |
|
59 | Irene Samanta-Rounti |
The Impact of e-Customer Relationship Marketing in Hotel Industry. |
WSKS (2) |
2009 |
DBLP DOI BibTeX RDF |
hotel sector-e-marketing, e-CRM |
59 | Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller |
What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism. |
CHI Extended Abstracts |
2008 |
DBLP DOI BibTeX RDF |
external evangelism, software human factors, user experience marketing, user experience |
59 | Mandy Lo, Rob Law 0001 |
Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations. |
ENTER |
2007 |
DBLP DOI BibTeX RDF |
NTO, web marketing, websites, Hong Kong, Singapore |
58 | Tanvi Kothari, Daniel R. Fesenmaier |
Assessing eBusiness Models of U.S. Destination Marketing Organizations. |
ENTER |
2007 |
DBLP DOI BibTeX RDF |
eBusiness models, destination marketing organizations, web marketing strategy |
58 | Mohamed Essawy |
Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands. |
ENTER |
2005 |
DBLP DOI BibTeX RDF |
Web sites content analysis, relationship marketing levels, multi-unit hotel brands, internet marketing |
58 | Matthew Richardson, Pedro M. Domingos |
Mining knowledge-sharing sites for viral marketing. |
KDD |
2002 |
DBLP DOI BibTeX RDF |
social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing |
56 | Tianyi Jiang, Alexander Tuzhilin |
Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever? |
IEEE Trans. Knowl. Data Eng. |
2006 |
DBLP DOI BibTeX RDF |
1-to-1 marketing, microsegmentation, clustering, Personalization, segmentation |
55 | Pedro M. Domingos, Matthew Richardson |
Mining the network value of customers. |
KDD |
2001 |
DBLP DOI BibTeX RDF |
social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing |
53 | Mercedes Argüello Casteleiro, Mukhtar Abusa, Maria Jesus Fernandez Prieto, Veronica Brookes, Fonbeyin Henry Abanda |
A Web Services-Based Annotation Application for Semantic Annotation of Highly Specialised Documents About the Field of Marketing. |
OTM Conferences (1) |
2007 |
DBLP DOI BibTeX RDF |
Text Categorisation, Ontologies, XML, Semantic Web, OWL, Semantic Web Services, Semantic annotation, OWL-S |
53 | Haijun Zhao |
Related Problems of the Vocational Qualification Standard for Online Financial Marketing. |
I3E (1) |
2007 |
DBLP DOI BibTeX RDF |
|
53 | Kyoung Jun Lee, Jong Chul Lee |
Design of Ubiquitous Referral Marketing: A Business Model and Method. |
EC-Web |
2006 |
DBLP DOI BibTeX RDF |
|
53 | Michael R. Leach, Chihfeng P. Lin |
Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim. |
ICADL |
2004 |
DBLP DOI BibTeX RDF |
|
53 | Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl |
An Investigation and Conceptual Model of SMS Marketing. |
HICSS |
2004 |
DBLP DOI BibTeX RDF |
|
53 | Qiuli Qin, Zhao Xi, Jingyan Chen |
The Innovation of E-marketing Combination Tactics. |
Human.Society@Internet |
2001 |
DBLP DOI BibTeX RDF |
|
52 | Jan Ahrens, Michal Ann Strahilevitz |
Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. |
PERSUASIVE |
2007 |
DBLP DOI BibTeX RDF |
WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing |
52 | Florian Zach, Zheng Xiang 0001, Daniel R. Fesenmaier |
An Assessment of Innovation in Web Marketing: Investigating American Convention and Visitors Bureaus. |
ENTER |
2007 |
DBLP DOI BibTeX RDF |
web marketing - convention and visitors bureaus, Innovation |
52 | Toshiro Minami |
RFID Tag Based Library Marketing for Improving Patron Services. |
PKAW |
2006 |
DBLP DOI BibTeX RDF |
IC Tag, Library Automation and Digitization, Library Marketing, Digital Library, Security Issue, RFID (Radio Frequency Identification) |
52 | Thomas Kwok, Thao Nguyen, Linh Lam |
Tracking results from multichannel marketing programs on electronic commerce. |
EC |
2003 |
DBLP DOI BibTeX RDF |
affiliate, Internet, Web, tracking, marketing, eCommerce, cookie |
51 | Hanin Damer, Shafig Al-Haddad, Ra'ed Masa'deh, Muhammad Turki Alshurideh |
Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
51 | W. Röske, H. Gansera |
Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren. |
Datenverarbeitung im Marketing |
1980 |
DBLP DOI BibTeX RDF |
|
47 | Usama M. Fayyad |
From mining the web to inventing the new sciences underlying the internet. |
KDD |
2007 |
DBLP DOI BibTeX RDF |
digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting |
46 | Shuchih Ernest Chang, Muharrem Cevher |
An Investigation and Conceptual Models of Podcast Marketing. |
APWeb/WAIM Workshops |
2007 |
DBLP DOI BibTeX RDF |
|
46 | Kristina Heinonen, Tore Strandvik |
How do consumers react to mobile marketing? |
ICMB |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Reinhold Decker, Frank Kroll |
Classification in Marketing Research by Means of LEM2-generated Rules. |
GfKl |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Arie Maharshak, David Pundak |
Marketing Principles and the Pre-existing Attitudes. |
ITRE |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Jiajin Huang, Ning Zhong 0001, Yiyu Yao, Chunnian Liu |
A General Framework of Targeted Marketing. |
AWIC |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Kanliang Wang, Yuan Wang, Jingtao Yao 0001 |
A Comparative Study on Marketing Mix Models for Digital Products. |
WINE |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Patricia McManus, Eusebio Scornavacca Jr. |
Mobile Marketing: Killer Application or New Hype? |
ICMB |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr. |
Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. |
ICMB |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Vikram Sorathia, Zakir Laliwala, Sanjay Chaudhary |
Towards Agricultural Marketing Reforms: Web Services Orchestration Approach. |
IEEE SCC |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Ajit Kambil, Arnold Kamis, Marios Koufaris, Priscilla Ann Labarbera, Paul F. Nunes |
Marketing in Electronic Commerce - Minitrack Introduction. |
HICSS |
2001 |
DBLP DOI BibTeX RDF |
|
46 | Pete Naudé, A. Geoffrey Lockett, Ian D. Blackman, Christopher P. Holland |
Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories. |
HICSS |
1999 |
DBLP DOI BibTeX RDF |
|
45 | Sebastiano Battiato, Giovanni Maria Farinella, Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato |
Using visual and text features for direct marketing on multimedia messaging services domain. |
Multim. Tools Appl. |
2009 |
DBLP DOI BibTeX RDF |
Visual and text features, Learning in time and space constrained domains, Multimedia messaging services, Direct marketing |
45 | Toshiro Minami, Eunja Kim |
Data Analysis Methods for Library Marketing. |
FGIT |
2009 |
DBLP DOI BibTeX RDF |
Library Marketing, Circulation Data, Usage of Areas, Intelligent Bookshelf (IBS), Usage Data Analysis, Data Analysis |
45 | Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan |
Optimal marketing strategies over social networks. |
WWW |
2008 |
DBLP DOI BibTeX RDF |
monetizing social networks, submodular maximization, marketing, pricing |
45 | Lene Mailund, Kim Halskov |
Designing marketing experiences. |
Conference on Designing Interactive Systems |
2008 |
DBLP DOI BibTeX RDF |
marketing effect, design, experience |
45 | Jun Ju, Hong Zhang |
Application of Data Mining Based on Artificial Immunity in Marketing. |
CONFENIS (2) |
2007 |
DBLP DOI BibTeX RDF |
Data mining, Association rule, Marketing strategy, Artificial immunity |
45 | Robert Govers, Frank Go |
e-Marketing, Past and Present: Some ideas for future research agendas. |
ENTER |
2006 |
DBLP DOI BibTeX RDF |
internet, social interaction, e-marketing, future research, disintermediation |
45 | Ke Wang 0001, Senqiang Zhou, Qiang Yang 0001, Jack Man Shun Yeung |
Mining Customer Value: From Association Rules to Direct Marketing. |
Data Min. Knowl. Discov. |
2005 |
DBLP DOI BibTeX RDF |
classification, association rule, regression, direct marketing |
45 | N. Bouranta, G. Mavridoglou, Panagiotis Kyriazopoulos |
The impact of Internal Marketing to Market Orientation concept and their effects to bank performance. |
Oper. Res. |
2005 |
DBLP DOI BibTeX RDF |
Internal Marketing, service quality, Market Orientation |
45 | Thomas I. M. Ho |
Curricular and marketing responses to offshoring of information technology services. |
SIGITE Conference |
2004 |
DBLP DOI BibTeX RDF |
curriculum, outsourcing, marketing, offshoring |
45 | Victor S. Y. Lo |
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. |
SIGKDD Explor. |
2002 |
DBLP DOI BibTeX RDF |
customer development, interaction effect, response modeling, treatment effect, true lift, upselling and cross-selling, data mining, knowledge discovery, predictive modeling, customer relationship management, database marketing |
45 | Linda Putman, Barbara Wills |
A new direction: improved methods for marketing faculty and staff technology training. |
SIGUCCS |
2002 |
DBLP DOI BibTeX RDF |
evaluating training sessions, marketing training options, technology training needs, assessment, faculty development |
44 | Luís Velez Lapão, Rui Sousa Santos, Miguel Góis, Paulo Duarte Silva |
Healthcare internet marketing: developing a communication strategy for a broad healthcare network. |
ICEGOV |
2007 |
DBLP DOI BibTeX RDF |
healthcare internet marketing, public marketing, e-government |
44 | Martina Y. Trucco, Saidat Amirkhanova |
Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations. |
CEC/EEE |
2006 |
DBLP DOI BibTeX RDF |
e-detailing, pharmaceutical marketing, e-commerce, e-marketing |
42 | Jarogniew Rykowski |
Active Advertisement in Supermarkets Using Personal Agents. |
I3E |
2005 |
DBLP DOI BibTeX RDF |
personalization, RFID, Software agents, targeted marketing |
42 | David Dunn |
Information busters: communicating with your campus community. |
SIGUCCS |
2004 |
DBLP DOI BibTeX RDF |
announcements, marquees, screen savers, windows messenger, communication, advertisement, powerPoint, marketing strategies |
41 | Nancy Abdullah Shamaileh, Mohammed Saleem Khlif Alshura, Enas Ahmad Alshuqairat, Anber Abraheem Shlash Mohammad, Zaki Abdellateef Khalaf Khalaylah, Barween Al Kurdi, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Maali M. Al-mzary |
Impact of Social Media Marketing on Creating Brand Responsiveness. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Sara M. Alrikabi, Muhammad Turki Alshurideh, Riad Ahmad Mohammed Abazeed, Doa'a Ahmad Odeh Al-Husban, Ayat Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Barween H. Al Kurdi |
Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Ghaleb A. El Refae, Ahmad Ibrahim Aljumah, Muhammad Alshurideh, Sarah Urabi, Barween Al Kurdi |
Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammad Issa Ghafel Alkhawaldeh, Faraj Mazyed Faraj Aldaihani, Bahaa Addin Ali Al-Zyoud, Sulieman Ibraheem Shelash Al-Hawary, Nancy Abdullah Shamaileh, Anber Abraheem Shlash Mohammad, Muhammad Turki Alshurideh, Omar Atallah Ali Al-Adamat |
Impact of Internal Marketing Practices on Intention to Stay in Commercial Banks in Jordan. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Faraj Mazyed Faraj Aldaihani, Ali Zakariya Al-Quran, Laith Al-hourani, Mohammad Issa Ghafel Alkhawaldeh, Abdullah Matar Al-Adamat, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Barween Al Kurdi |
The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Abdullah Matar Al-Adamat, Mohammad Issa Ghafel Alkhawaldeh, Sabah Sameer Mansour, Mohammad Mousa Eldahamsheh, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Muhammad Turki Alshurideh, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi |
The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Sarah Urabi, Barween Al Kurdi, Muhammad Alshurideh |
Effects of Social Media Marketing on Consumer Perception in Liverpool, UK. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Abu Reza Mohammad Islam, Sarah Urabi, Muhammad Alshurideh, Barween Al Kurdi |
An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Ghaleb A. El Refae, Sarah Urabi |
Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Abdullah Matar Al-Adamat, Nisreen Ahmad Fares Falaki, Majed Kamel Ali Al-Azzam, Faraj Mazyed Faraj Aldaihani, Reham Zuhier Qasim Almomani, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi, Muhammad Turki Alshurideh |
The Impact of the Digital Marketing for Education Services on the Mental Image for Students in Private Universities in Jordan. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Omar Jawabreh, Ra'ed Masa'deh |
The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Muhammad Turki Alshurideh, Barween Al Kurdi, Salaheddin Saleh, Karim Massoud, Abdullah Osama |
IoT Applications in Business and Marketing During the Coronavirus Pandemic. |
The Effect of Information Technology on Business and Marketing Intelligence Systems |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Siddhartha Bhattacharyya |
Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Berend Wierenga |
Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Virgilio López-Morales, Omar López-Ortega |
Direct Marketing Based on a Distributed Intelligent System. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang |
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Brano Markic, Drazena Tomic |
Marketing Intelligent System for Customer Segmentation. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | John H. Roberts |
Soft Computing Methods in Marketing: Phenomena and Management Problems. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Peter van der Putten, Joost N. Kok |
Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Man Leung Wong |
Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Adilson Borges, Barry J. Babin |
KDD: Applying in Marketing Practice Using Point of Sale Information. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Albert Orriols-Puig, Jorge Casillas, Francisco José Martínez-López |
Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia |
PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | David W. Stewart |
Observations on Soft Computing in Marketing. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Tilmann Bruckhaus |
Collective Intelligence in Marketing. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Greg W. Marshall |
Marketing - Sales Interface and the Role of KDD. |
Marketing Intelligent Systems Using Soft Computing |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Jehoshua Eliashberg, Gary L. Lilien |
Chapter 1 Mathematical marketing models: Some historical perspectives and future projections. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Arvind Rangaswamy |
Chapter 16 Marketing decision models: From linear programs to knowledge-based systems. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | K. Sridhar Moorthy |
Chapter 4 Competitive marketing strategies: Game-theoretic models. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Vithala R. Rao |
Chapter 11 Pricing models in marketing. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai |
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Hubert Gatignon |
Chapter 15 Marketing-mix models. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Yoram (Jerry) Wind, Gary L. Lilien |
Chapter 17 Marketing strategy models. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Jehoshua Eliashberg, Richard Steinberg |
Chapter 18 Marketing-production joint decision-making. |
Marketing |
1993 |
DBLP DOI BibTeX RDF |
|
41 | G. Henning |
Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzmöglichkeiten im Marketing. |
Datenverarbeitung im Marketing |
1980 |
DBLP DOI BibTeX RDF |
|
41 | M. Heidötting |
Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems. |
Datenverarbeitung im Marketing |
1980 |
DBLP DOI BibTeX RDF |
|
41 | M. Broßmann |
Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing). |
Datenverarbeitung im Marketing |
1980 |
DBLP DOI BibTeX RDF |
|
40 | Thomas Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis |
An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels. |
ENTER |
2005 |
DBLP DOI BibTeX RDF |
Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems |
39 | Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts |
Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?. |
EC-Web |
2008 |
DBLP DOI BibTeX RDF |
buying behaviour, Web Marketing, cultural differences, Internet Marketing, marketing strategy, Web experience |
39 | Thomas Piton, Julien Blanchard 0001, Henri Briand, Fabrice Guillet |
Domain driven data mining to improve promotional campaign ROI and select marketing channels. |
CIKM |
2009 |
DBLP DOI BibTeX RDF |
actionable knowledge discovery, domain-driven data mining, customer relationship management |
39 | Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell |
Ego-centric Network Sampling in Viral Marketing Applications. |
CSE (4) |
2009 |
DBLP DOI BibTeX RDF |
|
39 | Jorge Casillas, Francisco José Martínez-López |
KDD in Marketing with Genetic Fuzzy Systems. |
Soft Computing for Knowledge Discovery and Data Mining |
2008 |
DBLP DOI BibTeX RDF |
|
39 | Salvatore Parise, Patricia J. Guinan |
Marketing Using Web 2.0. |
HICSS |
2008 |
DBLP DOI BibTeX RDF |
|
39 | Andreas Albers, Christian Kahl |
Design and Implementation of Context-Sensitive Mobile Marketing Platforms. |
CEC/EEE |
2008 |
DBLP DOI BibTeX RDF |
|
Displaying result #1 - #100 of 5418 (100 per page; Change: ) Pages: [ 1][ 2][ 3][ 4][ 5][ 6][ 7][ 8][ 9][ 10][ >>] |
|