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Searching for phrase sms-advertising (changed automatically) with no syntactic query expansion in all metadata.

Publication years (Num. hits)
2005-2018 (16) 2021 (1)
Publication types (Num. hits)
article(12) inproceedings(5)
Venues (Conferences, Journals, ...)
Int. J. Mob. Commun.(3) ICMB(2) Int. J. Bus. Inf. Syst.(2) Bus. Process. Manag. J.(1) Comput. Hum. Behav.(1) DEXA Workshops(1) HICSS(1) Int. J. Electron. Commer.(1) Int. J. Interact. Mob. Technol...(1) Int. J. Online Mark.(1) Int. J. Technol. Hum. Interact...(1) J. Organ. End User Comput.(1) Panhellenic Conference on Info...(1)
Authors
Dimitris Drossos(4) George M. Giaglis(4) Claire Gauzente(2) George Lekakos(2) Ahmed Shuhaiber(1) Anshuman Sharma(1) Bilge Karamehmet(1) Brynn Moynihan(1) Efpraxia D. Zamani(1) Fatim Bamba(1) Gokhan Aydin(1) Hernan Riquelme(1) Hongyan Lin(1) Jia Zhou 0001(1) Mahdi Shadkam(1) Mark Kaiser(1) More (+10 of total 33)
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Results
Found 17 publication records. Showing 17 according to the selection in the facets
Hits ?▲ Authors Title Venue Year Link Author keywords
122Dimitris Drossos, George M. Giaglis Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. Search on Bibsonomy Panhellenic Conference on Informatics The full citation details ... 2005 DBLP  DOI  BibTeX  RDF SMS advertising, Mobile applications, factor analysis
91Dimitris Drossos, George M. Giaglis, George Lekakos An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. Search on Bibsonomy HICSS The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
71Dimitris Drossos, George M. Giaglis Mobile Advertising Effectiveness: an Exploratory Study. Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
56Hernan Riquelme, Saleh Al Enezi, Rosa E. Rios Factors Predicting Three SMS Advertising Responses. Search on Bibsonomy ICMB The full citation details ... 2011 DBLP  DOI  BibTeX  RDF SMS advertising, SMS responses, SMS, advertising
36Gokhan Aydin, Bilge Karamehmet A comparative study on attitudes towards SMS advertising and mobile application advertising. Search on Bibsonomy Int. J. Mob. Commun. The full citation details ... 2017 DBLP  DOI  BibTeX  RDF
30Claire Gauzente Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. Search on Bibsonomy DEXA Workshops The full citation details ... 2008 DBLP  DOI  BibTeX  RDF sms-advertising, attitude, intrusiveness, clutter
26Anshuman Sharma, Yogesh K. Dwivedi, Vikas Arya, Muhammad Qutubuddin Siddiqui Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Search on Bibsonomy Comput. Hum. Behav. The full citation details ... 2021 DBLP  DOI  BibTeX  RDF
26Michael Humbani, Yolanda Jordaan Factors that Predict Attitudinal Grouping towards SMS Advertising. Search on Bibsonomy Int. J. Interact. Mob. Technol. The full citation details ... 2018 DBLP  DOI  BibTeX  RDF
26Mohammad Hamdi Al Khasawneh, Ahmed Shuhaiber Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS. Search on Bibsonomy Int. J. Bus. Inf. Syst. The full citation details ... 2018 DBLP  DOI  BibTeX  RDF
26Mahdi Shadkam Consumer's attitude to receive and response to SMS advertising. Search on Bibsonomy Int. J. Bus. Inf. Syst. The full citation details ... 2017 DBLP  DOI  BibTeX  RDF
26Hongyan Lin, Zhankui Chen Influence of SMS Advertising on Consumer Behavioral Intention. Search on Bibsonomy J. Organ. End User Comput. The full citation details ... 2015 DBLP  DOI  BibTeX  RDF
26Pradeep Dharmadasa, Thilini Alahakoon An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising. Search on Bibsonomy Int. J. Online Mark. The full citation details ... 2014 DBLP  DOI  BibTeX  RDF
26Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos Consumer Responses to SMS Advertising: Antecedents and Consequences. Search on Bibsonomy Int. J. Electron. Commer. The full citation details ... 2013 DBLP  DOI  BibTeX  RDF
26Pei-Luen Patrick Rau, Ting Zhang, Xiaoli Shang, Jia Zhou 0001 Content relevance and delivery time of SMS advertising. Search on Bibsonomy Int. J. Mob. Commun. The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
26Brynn Moynihan, Sertan Kabadayi, Mark Kaiser Consumer acceptance of SMS advertising: a study of American and Turkish consumers. Search on Bibsonomy Int. J. Mob. Commun. The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
26Claire Gauzente Does Anybody Read SMS-Advertising?: A Qualitative and Quantitative Study of Mobile Users' Attitudes and Perceived Ad-Clutter. Search on Bibsonomy Int. J. Technol. Hum. Interact. The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
26Fatim Bamba, Stuart J. Barnes SMS advertising, permission and the consumer: a study. Search on Bibsonomy Bus. Process. Manag. J. The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
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